LinkedIn can be much more than a place to list your work history. For entrepreneurs and small-business owners, it can help build credibility, strengthen professional relationships, and introduce your expertise to the people you most want to reach.
Your Personal LinkedIn Profile Is Only the Beginning
In a recent workshop at IgniteMN, LinkedIn consultant and marketing strategist Lillian Cotter walked participants through the essential elements of a strong personal LinkedIn presence. From choosing the right profile and cover images to improving your headline, About section, work experience, and connections, Lillian shared practical ways to make your profile work more intentionally.
One of the biggest takeaways was that success on LinkedIn does not require posting constantly. Lillian encouraged participants to focus on quality, consistency, and purpose. Even posting once a month or once a quarter can help strengthen your presence when the content supports your goals and provides something useful to your audience.
Watch the Workshop
In the video linked below, you’ll learn how to:
- Create a more complete and professional LinkedIn profile
- Write a headline that supports LinkedIn search visibility
- Tell a clear and authentic professional story
- Present your experience, education, volunteer work, and skills
- Use your personal presence to support your business and professional goals
After watching, take a few minutes to review your own profile. You do not need to rebuild everything at once. As Lillian reminded participants, the goal is to take the next step, not reach the finish line in one sitting.
Now, Put LinkedIn to Work for Your Business
A strong personal profile helps people understand the person behind a business. The next step is creating a business presence that gives people a place to learn more, follow your work, and engage with your brand.
Join Lillian for the next Ignite Your Morning workshop:
Making LinkedIn Work for Your Small Business
Friday, August 28, 2026
9:00–10:00 a.m.
IgniteMN Innovation Hub in Red Wing
This practical session will explore how to strengthen your company’s LinkedIn presence, connect with the right audience, and create content that builds credibility and visibility.
Whether you are starting a new business page, wondering how to balance your personal and company profiles, or looking for a more manageable content strategy, this workshop will help you use LinkedIn more intentionally.
